The Privacy Sandbox

Update on the plan for phase-out of third-party cookies on Chrome

Tue, 23 Apr 2024 00:00:00 +0000

We are providing an update on the plan for third-party cookie deprecation on Chrome.

Protected Audience API: Our new name for FLEDGE

Mon, 17 Apr 2023 00:00:00 +0000

FLEDGE API is now named Protected Audience API. As we update resources and documentation to reflect the new name, we hope you will help with this transition by using the new name in your public materials and conversations.

Working Together to Build a More Private Internet

Thu, 06 Apr 2023 00:00:00 +0000

The team shares four core tenets that guide the Privacy Sandbox efforts – an open letter to everyone who wants to help build a more private internet.

Maximize ad relevance without third-party cookies

Wed, 14 Dec 2022 00:00:00 +0000

2023 will be a critical year to prepare for a world without third-party cookies. Let’s take a closer look at how the advertising ecosystem might think about ad relevance in a cookieless future.

Digiday survey: Why publishers are ready to end the high cost of third-party cookies and data leakage

Tue, 14 Nov 2023 00:00:00 +0000

While publishers have been preparing for the deprecation of third-party cookies for years, many continue to rely on them, even as they test alternatives, experiment with their own first-party data offerings and see continued data leakage. And that could be costing them revenue in the near term.

The next stages of Privacy Sandbox: General availability and supporting scaled testing

Thu, 18 May 2023 00:00:00 +0000

We’re sharing an update on the next stage of the Privacy Sandbox for the web, as we work towards deprecating third-party cookies in Chrome in the second half of 2024.

Privacy Sandbox for the Web reaches general availability

Thu, 07 Sep 2023 00:00:00 +0000

Today, we mark a major milestone for the Privacy Sandbox for the Web, reaching "general availability" on Chrome for the relevance and measurement APIs. This milestone is a significant step on the path towards a fundamentally more private web.

How Privacy Sandbox raises the bar for ads privacy

Tue, 15 Aug 2023 00:00:00 +0000

The Privacy Sandbox’s privacy-preserving APIs shield the identity of the user and restrict the amount of available data, while enabling key advertising use cases. Here’s how.

AdExchanger study: Cookies’ low match rates cost Ad Tech millions

Wed, 12 Apr 2023 00:00:00 +0000

Recently we published a new study with AdExchanger, examining the impact of cookie matching on digital advertising – and how ad tech use legacy third-party cookies to audience match could lose millions of dollars.

Ready for Builders

Wed, 10 Jan 2024 00:00:00 +0000

Together with the industry, we’ve spent the last four years developing new building blocks for a better internet—one that keeps people’s activity private and supports free experiences for everyone.